By: Daniel Wilson
There’s nothing new about newsletters. Most schools, churches, business
and professional organizations have them, in order to keep members
updated on important information and upcoming events. During the latter
half of the 20th century, businesses got “into the act,” purchasing
mailing lists and beginning to send out marketing newsletters to
potential customers, along with their past and current ones. This
activity still occurs somewhat, as anyone who receives daily mail
delivery will confirm. More efficient, and certainly less expensive,
however, is the newer form of marketing – the Internet. Now, most
businesses have a website and, as an arm of that, have developed an
email list of customers and potential customers to whom they can send
e-newsletters from time to time. The products and/or services, however,
remain their source of income.
What if a newsletter itself could become a great source of income?
Actually, it has, for many individuals. Anyone who checks out “Yahoo
Finance” will find quite a number of individuals who offer subscriptions
to their newsletters, for a fee, so that subscribers can gain some hot
stock picks or expert investing advice. Other newsletters are touted on a
variety of websites and on article directories and blogs. Subscription
prices are moderate because there are no paper, printing, or mailing
costs involved, and the profit comes from sheer numbers of subscribers!
All of this may cause you to wonder how to start a newsletter business
of your own. Certainly, there is money to be made if you are serious
about this opportunity, but it will require some careful thought and
probably some assistance from seasoned newsletter professionals. There
are a few preliminary steps you can do on your own, however.
First, you must have an overall topic for a newsletter. This is where
consumer need and your expertise will meet. Are you particularly skilled
in home improvement, in personal finance, in real estate investing, in
holiday crafts? Are you a retired teacher, accountant, small business
owner, or attorney? Have you traveled extensively? The key is to find
your interest, expertise, or hobby, formulate a newsletter based upon
this, and to make certain that there is interest in or need for what you
have to offer. Indeed, you may have more than one area of expertise,
and these would provide you with multiple newsletters. Perhaps you have
friends or colleagues who could provide additional expertise. I know of
one individual whose abiding interest was worm framing, and he was able
to generate substantial profit with a newsletter dedicated to the
“green” functions of this little creature, as well as the money-making
opportunities of worm farming.
The next steps will be more complicated, especially if you are not
proficient in finding markets and conducting effective marketing
campaigns that are Internet-based. It is probably time to find that
expertise elsewhere. Many have tried this by themselves, and many have
failed. They have purchased e-mail marketing lists, advertised on
related websites, and attempted to gain a wide presence on article
directories, blogs and forums, but have not done so effectively, and,
within months, they give up.
It is probably time to work with Chuck Holmes, the most reliable and
personally successful “guru” on how to start a newsletter business.
Chuck has provided his expertise to thousands of individuals and has now
developed an e-book to walk would-be entrepreneurs through the process
of successfully developing, marketing, and sustaining an online
newsletter. Through this book, you will be able to evaluate your idea
and its marketability; you will be able to develop a marketing plan
specific to your topic and to your market; and you will be able to
realize the profitability that comes with great planning and strategy.
Anyone who wants to carefully explore how to start a newsletter will
work with Chuck Holmes!
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